We are seeking a talented and ambitious Growth Marketing Specialist to manage the-day-to day performance marketing initiatives for the UK and Ireland. The candidate will help plan, execute, analyze, and optimize performance of paid acquisition channels in order to grow leads, increase conversions and ultimately generate more sales. 

What you will be responsible for: 

  • The overall growth of leads and sales attributed to Google Ads campaigns, affiliates, referral and social media ads;
  • Manage SEM, GDN, SMM, affiliates and referrals partnerships;
  • Provide strategic recommendations regarding lead and sales generation efforts that would help achieve established targets and maintain KPIs;
  • Work with the acquisition and data team to optimize ROI by managing and analyzing the performance of our campaigns, in order to increase conversion rates across the funnel while optimizing spend;
  • Provide ongoing analysis and optimization of the lead generating efforts, from the creation of a lead, all the way to the final sale;
  • Work closely with the sales teams to maintain strong alignment throughout the conversion funnel;
  • Develop and execute digital marketing channel strategies/tactics and share learnings with other members of the team;
  • Localize global campaigns for the UK/IE markets;
  • Work closely with advertising partners, and identify new acquisition channels in the UK/IE to reach out to retail, restaurant, and e-commerce prospects;
  • Analyze client audience, competitors, market and trends to define growth digital strategies across channels.

What you will be bringing to the team: 

  • 5+ years experience in performance marketing with a focus on SEM;
  • A solid understanding of PPC channels (SEM, Affiliates, Referrals, Social, Display & Video);
  • Experience working with Google Analytics 360;
  • Budget management experience;
  • The ability to to work in a fast paced and demanding environment with minimal supervision;
  • Have a passion for web technology and performance marketing;
  • Be a strong team player;
  • Own your projects and demonstrate a strong sense of accountability.

Even better if you have, but not necessary: 

  • Google Ads & Analytics certified;
  • Lead-generation experience in a B2B environment;
  • Post-secondary education in business, marketing, digital marketing or equivalent experience;
  • A basic understanding of HTML, Javascript, Google Tag Manager;
  • Have experience in marketing attribution models.

À propos de nous

Lightspeed (TSX/NYSE: LSPD) fournit aux petites et moyennes entreprises ses plateformes de commerce omniprésentes basées sur le cloud dans plus de 100 pays à travers le monde. Grâce à ses systèmes de points de vente intelligents, évolutifs et fiables, Lightspeed offre des solutions tout-en-un qui aident les restaurants et les détaillants à vendre sur plusieurs canaux, à gérer leurs opérations, à établir un lien avec les consommateurs, à accepter des paiements et à faire croître leur entreprise.

Lightspeed, dont le siège social se trouve à Montréal, au Canada, bénéficie de la confiance des entreprises locales favorites, où la communauté va faire ses achats et déguster sa gastronomie. Lightspeed possède des bureaux au Canada, aux États-Unis, en Europe et en Australie.

Nous sommes passionnés par l'idée de permettre aux gens de faire leur meilleur travail. Venez travailler avec nous et découvrez ce que vous pouvez faire !